Stussy is one of the most famous streetwear brands of all time, arguably starting the genre back in 1980. Shaun Stussy carving his surname on handcrafted surfboards in California, then began printing the name on t-shirts and other apparel. As the want spiked, he partnered up with Frank Sinatra Jr (not from the rat pack) and then expanded into the European markets and opening boutiques worldwide. Stussy’s global expansion broke all boundaries and reconfigured the traditional style rules, laying the foundations for virtually every streetwear brand that followed it. You don’t get a stronger collective than the Stussy Tribe, connecting all individuals under their one love message.