- About Us
Huf - founder Keith Hufnagel grew up on the streets of New York City, skateboarding in the late 80s. Hufangel moved to San Francisco to pursue his passion for skateboarding where he turned pro, which provided him the opportunity to travel the globe. It was then that Hufnagel opened his store HUF, stocking premium brands and became notorious on the east coast. To this day HUF has evolved from independent manufacturer to global heavyweight in the skate/streetwear sector. With a great ethos ‘Go out and create your own future - Do it yourself, Do it in style’
Obey clothing was founded in 2001 as an extension of artist Shepard Fairey. Fairey is a pioneer in the street art scene, the biggest art movement of our generation. Starting with Faireys signature ANDRE THE GIANT campaign, being plastered all along the east coast of America, it evolved into the brands icon. Obey now continues to produce a mix of progresssive designs in apparel and classic streetwear. The Forum is lucky enough to have one of the biggest instore art installations in the county, seen in our ‘About us’ section on the homepage.