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Huf - founder Keith Hufnagel grew up on the streets of New York City, skateboarding in the late 80s. Hufangel moved to San Francisco to pursue his passion for skateboarding where he turned pro, which provided him the opportunity to travel the globe. It was then that Hufnagel opened his store HUF, stocking premium brands and became notorious on the east coast. To this day HUF has evolved from independent manufacturer to global heavyweight in the skate/streetwear sector. With a great ethos ‘Go out and create your own future - Do it yourself, Do it in style’