Huf founder Keith Hufnagel grew up on the streets of New York City, skateboarding in the late 80s. Hufangel moved to San Francisco where he turned pro, this provided him the opportunity to travel the globe. It was then that Hufnagel opened his store. HUF has evolved from independent manufacturer to global heavyweight in the skate/streetwear sector. With a great ethos ‘Go out and create your own future - Do it yourself, Do it in style’